diving a little deeper on purpose

Diver swims in a Red Sea

Here at Improvise on Purpose we take a break from time to time to take a deeper dive into a topic of interest with some brief but meaty white papers. You will find them in a menu on the home page (on the right of the page).

Today we are taking a dive into the world of purpose. There has been quite a bit of talk about what the real purpose of business is. You can see this played out on places like Dragon’s Den as one ‘dragon’ argues that the purpose of business is solely to maximise the profit for the shareholders, while others argue that there ought to be a social / environmental purpose for the business as well.

Take a look at the paper as we explore the question; What is the purpose of business?